When you think about food, what are some of the city names that pop into your mind? Cities like Tokyo, Madrid, Paris, Mexico City, Bangkok, and New York are probably the most popular options here.
There’s no doubt that these cities have made a name for themselves in the hearts of food lovers everywhere. However, one city that often gets left out in this particular conversation is London.
According to Inside the Travel Lab, London has many nicknames, one of which is “The Foodie Capital”. The nickname comes courtesy of the city’s thriving food scene.
London is home to some of the best restaurants in all of Europe, and the competition in this industry is getting tougher every year. Hence, to keep up with this competition, London restaurant owners do their best to serve dishes of the highest quality. At the same, they also up their digital marketing game.
If you’re a London restaurant owner, here are a few digital marketing tips to improve your establishment’s online visibility.
Behind the digital marketing strategy of any business, there are three basic things that must be ensured. These are social media marketing, a website, and search engine optimization (SEO).
Restaurant businesses can increase their online visibility very easily through social media platforms. Posting regular content, like food pictures and videos, on Facebook, Instagram, and TikTok can get people talking about your restaurant. This, in turn, is likely to appeal to hungry customers and drive sales.
A good-looking and functional website is another restaurant marketing strategy that you should implement. The website should highlight your menu, specialties, restaurant location, and so on.
Optimizing your restaurant website for search engines is also a must if you want to rank on Google Search and other search engines. The SEO strategy should be such that your restaurant appears at the very top of search results whenever people search for restaurants in London.
According to P1 Travel, London has over ten football clubs. These include clubs like Arsenal, Chelsea, Tottenham, West Ham United, and so on. Whenever they play, these clubs manage to gain the attention of hundreds and thousands of football fans in London. For marketing London restaurants, why not use this to your advantage?
Hosting a football match screening, where a London club is playing, at your restaurant can bring in hundreds of customers. The key is to make sure that you’re promoting the event on social media, particularly Facebook.
According to SideDish Media restaurant marketing agency, Facebook targeting can allow you to specifically promote your event to football fans in London. You can create Facebook Events for the screenings or even sell tickets through targeted Facebook ads. The opportunities to promote your restaurant through such screenings are endless.
If you keep doing this for at least a couple of football seasons, your restaurant is sure to become popular among football fans.
As reported multiple times on MyLondon, many London restaurants often struggle to maintain hygienic food preparation environments. As a result, a lot of these establishments fail to attract customers. Hence, when you’re trying to promote your restaurant, you should try to preach the fact that it maintains all necessary cleanliness and hygiene regulations.
These promotions can come in the form of visuals, mainly photos and videos. Start by showcasing how clean the restaurant’s kitchen is. Then, highlight the process the kitchen staff goes through to prepare themselves to cook and handle food. These could be multiple short videos showing the staff washing their hands, cleaning the cooking stations, putting on masks and hairnets, etc.
Various authorities and organizations within London and the UK provide food hygiene ratings. If your restaurant manages to get good ratings through these authorities, don’t hesitate to highlight them in your promotional materials as well.
Collaborating with London-based influencers and food bloggers can be a powerful digital marketing strategy for your restaurant. These individuals usually have a loyal following and can create authentic content showcasing your dishes and ambiance. Their recommendations carry weight with local food enthusiasts, increasing your restaurant’s visibility and credibility.
By partnering with these influencers and bloggers who resonate with your target audience, you can tap into a trusted network. That, in turn, will help you attract more diners to your London restaurant, ultimately driving higher footfall and revenue.
There are various routes you can take when it comes to marketing a London restaurant in the digital space. However, if you can stick to the tips discussed above, you can help your restaurant’s marketing stand out in this competitive business landscape. In doing so, you’ll be able to bring in more customers and revenue through your London-based restaurant business.