The plant-primarily based meat trend is lifeless. Or it’s possible it isn’t.

This week’s episode of the Restaurant Enterprise podcast “A Deeper Dive” is about plant-primarily based meat, and particularly, why fake meat hasn’t pretty taken off at quick-food places to eat the way numerous predicted three yrs in the past.

Nancy Kruse, RB’s menu trends columnist, joins me on the podcast to go over the subject.

Though merchandise like Unachievable Meals and Past Meat burgers were being all the rage in 2019, income of both appear to have slowed considerably—both businesses have laid workers off, for occasion, and models like McDonald’s have not followed as a result of on hoped-for designs for plant-centered offerings in the U.S.

We go over why that craze hasn’t fairly matched some of the early guarantee and irrespective of whether that early guarantee was a bit overblown. We also converse about the motives why ordinary buyers have not been as accepting of this kind of products as many hoped.

We’re chatting about crops on A Deeper Dive, so make sure you have a hear.

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