North Texas’s Beloved Bar-b-Que Brand Ushers in New Yr with New Leadership
Royse Metropolis, TX (RestaurantNews.com) Soulman’s Bar-B-Que has declared that the household-owned and operated bar-b-que mainstay in North Texas, has hired Sherry Elbow as Director of Advertising and marketing. Elbow will lead the day-to-working day execution of nearby and brand name advertising and marketing courses to deliver the brand to everyday living across numerous touchpoints, like promotion, promotions, social media, and mass conversation.
“As Soulman’s carries on our tradition of merchandise innovation and operational excellence in each of our existing 19 North Texas locations, we know how crucial it is to have a seasoned professional at the helm as we embark on regional progress and the consistently changing shopper landscape. Sherry has established herself as an extremely gifted promoting qualified all over her job, and we are lucky to have her be a part of our staff for continued success in 2023 and over and above,” suggests Brett Randle CEO of Soulman’s Bar-B-Que.
Elbow joins the Soulman’s team with extra than two a long time of marketing encounter in leadership roles at organizations these as Potbelly Sandwich Operates, Dickey’s Barbecue, TGI Fridays, and Buffalo Wild Wings.
“My objective for Soulman’s is to strengthen the brand’s overall place inside of the North Texas area by the execution of strategic and streamlined internet marketing campaigns that assist income visitors expansion and total beneficial track record. We intend to mature and scale industry internet marketing, amplify the brand name voice, and aim on electronic activation to enrich our footprint both equally in-man or woman and online,” she suggests.
“The countdown has started for Soulman’s 50th anniversary in 2024,” says Randle. “We are happy of the successes, progress, and family members record that the last 50 yrs signify and we are confident that Sherry will be a large part of supporting us usher in the up coming period for Soulman’s Bar-B-Que.”
About Soulman’s Bar-B-Que
For far more than 48 years, Soulman’s Bar-B-Que has pleased the toughest-to-please bar-b-que lovers….Texans! Launched in Pleasant Grove, Texas in 1974, Soulman’s had only a several straightforward goals—serve terrific Texas-fashion BBQ and present friendly, honest services. Soulman’s original family recipes are nonetheless the foundation for the company’s achievement from their 8 various styles of meat that are smoked “low & slow” about only hickory wooden to their well known selfmade sides, like Ranch property beans and Texas model product corn! In the course of the many years, this loved ones-owned and operated business has remained legitimate to its primary strive for achievements and buyer gratification and is honored to be regarded a single of the Major Bar-B-Que Chains in The us (2018) and Greatest Bar-B-Que in Dallas for Takeout & Shipping (2020).
Soulman’s presently owns and operates 19 North and East Texas locations in Allen, Cedar Hill, Forney, Fort Well worth, Garland, Greenville, Hurst, Lancaster, Lewisville, Mansfield, Mesquite, Quinlan, Pink Oak, Rockwall I-30, Rockwall Goliad, Royse City, Sulphur Springs, Terrell and Van. To master a lot more about Soulman’s Bar-B-Que, take a look at them on-line at http://www.soulmans.com or on Fb at https://www.fb.com/soulmansbbq.