Are you thinking about adding ice cream to your restaurant’s menu? Good idea! Not only does it appeal to customers of all ages, but it also lets you add a little playfulness to your offerings. 

As of 2023, the global ice cream market was valued at $113.40 billion. In 2022, the US ice cream industry had a $13.1 billion impact on the country’s economy. This was a given since the US is the second biggest consumer of ice creams in the world.

Plenty of opportunities await if you introduce ice creams to your restaurant’s menu. However, before you start serving those cones and sundaes, though, there are a few things to keep in mind. 

Quality Ingredients Are Key

Serving ice cream might seem simple, but it all starts with top-notch ingredients. If you’re looking to wow your customers, forget about cutting corners. 

Go for creamy, high-quality milk, fresh fruits, and flavorful add-ins. Trust us on this – your guests will be able to taste the difference. 

If you’re thinking of venturing into unique flavors like lavender honey or salted caramel, don’t be afraid to experiment. Just make sure the flavors are well-balanced, and the ingredients are fresh. Remember that even a tiny change in quality can turn a delightful treat into a disappointment.

Pick Your Equipment Wisely

Before setting up your station, think about what type of ice cream you want to serve. Are you sticking with classic scoops or planning to offer soft-serve as well? Each option requires different equipment. 

Soft-serve machines have their own quirks. You know how McDonald’s soft-serve machines are notoriously known for always breaking down, right? Traditional scoops, on the other hand, may need specialized freezers to keep them at just the right consistency. 

Choosing reliable equipment ensures that your ice cream remains delicious from the first to the last sundae of the day. Maintaining your ice cream machines is also super crucial. There’s nothing worse than a machine breakdown on a hot summer day when your customers are craving a cold treat. 

Create a Tempting Menu

The magic of ice cream lies in its diversity; there are endless possibilities to surprise and delight your guests. Maybe you’re a purist, and you want to stick with the classics: chocolate, vanilla, and strawberry. Perhaps you want to explore exotic flavors like coconut curry or spicy mango. 

In 2023, the US saw ice cream prices reach a new high at $6.02 per half gallon. You can make more money from exotic ice cream flavors.

When crafting your menu, think about how your flavors complement each other. Also, be careful about the ice cream base. If you’re serving flavors that include ice cream soft bases, make sure you’re buying the right type of cream base. 

According to Colday USA, soft-serve ice cream, in particular, has always been a favorite treat for people, irrespective of their age. Hence, given its popularity, make sure you have a variation in terms of flavors when it comes to soft serves. 

Presentation Matters

Ice cream is more than just a treat; it’s an experience. People eat with their eyes first, so make sure your presentation is on point. 

Think about the type of cones you use, the cups, and even the way you arrange toppings. Waffle cones with a hint of cinnamon, cups with vibrant colors, or a drizzle of hot fudge can make your ice cream look irresistible. 

Don’t underestimate the power of a good garnish on the ice cream. Crushed nuts, rainbow sprinkles, or a cherry on top can make your ice cream pop.

Keep the Temperature Just Right

You’re dealing with a delicate product, so temperature control is crucial. If your ice cream is too hard, it’s a struggle to scoop. If it’s too soft, it’ll melt before it even reaches the table. 

Make sure your freezers are set to the correct temperature, and check them regularly. The same goes for soft-serve machines, so ensure they’re always calibrated correctly. Serving ice cream that’s just right isn’t rocket science, but it does require a bit of care and attention.

Frequently Asked Questions (FAQs)

What should a person do first when making ice cream?

The first step in making ice cream is to prepare the base by mixing the essential ingredients, including cream, milk, sugar, and flavorings. It’s important to ensure the mixture is smooth and well-combined. Depending on the recipe, the base may need to be cooked and then chilled before churning.

How do I attract customers to my ice cream shop?

To attract customers, focus on creating a welcoming atmosphere and offering unique flavors that stand out. Promotions, loyalty programs, and engaging social media marketing can also draw attention. Collaborating with local events, schools, or community centers can help build a loyal customer base.

What is the ideal way to serve ice cream at a restaurant?

The best way to serve ice cream is by ensuring it’s at the right temperature; soft enough to scoop easily but not melting. Use pre-chilled bowls or cones to keep the ice cream fresh longer. Consider adding toppings like fruits, nuts, or sauces to enhance the flavor and presentation.

Adding ice cream to your restaurant’s menu can be a delightful way to enhance your earnings and bring a little joy to your customers. Just remember, it’s not all about scooping and serving. 

Pay attention to your ingredients, equipment, menu, and presentation, and you’ll be set for success. Who knows? Your ice cream might even become the talk of the town.